CeBIT is the world's leading business event for the digital economy delivering leadership through technology. Aimed at senior level executives across all industries, CeBIT Australia provides learning, trading and growing opportunities to businesses and government.

CeBIT Australia also holds an exhibition in conjunction with its Conference and each year refines its show floor categories to reflect the changing dynamics of the information and communications technologies industries and to highlight the emerging "hot" trends that are set to change the business landscape.

In 2010, CeBIT Australia will be organised into 16 separate "Super Categories" covering the full breadth of the current business environment, from the most fundamental business technology processes such as data storage and management to the latest Web-based business trends to the cutting edge innovation that will shape business in the decades to come.

And for the first time, in recognition of the increasing value of geographic location as a key asset, CeBIT Australia will include a Geospatial Pavillion in the exhibition area.